235. The Power of Three

Have you noticed how often the power of three shows up in our daily lives? A good meal consists of a starter, a main course, and a dessert. A good day includes work, rest, and play.

Take my belly dancing class today. It felt amazing because it had:

1️⃣ A nice warm-up

2️⃣ A well-paced rehearsal of our routine for the upcoming show

3️⃣ A wonderfully relaxing stretch to finish

The same principle applies to public speaking. A strong speech always has:

1️⃣ An engaging introduction

2️⃣ An interesting main part

3️⃣ A memorable conclusion

And yes, even in elocution lessons, the pattern holds true:

1️⃣ Warm-up muscular exercises

2️⃣ Practising a sound or speech pattern

3️⃣ A fun verse or rhyme exercise at the end

Why does this work? Because our brains love structure. Three feels complete, balanced, and easy to remember. If you’d like to apply the power of three to your own speech and communication, you can explore my apps:

Now, I’d love to hear from you. What’s an example of the power of three in your own life? Share it in the comments—I can’t wait to read your ideas

232. Overcoming the Fear of Speaking English in Public

Speaking English in public can feel intimidating, even for people who have studied the language for years. The fear of making mistakes, being misunderstood, or sounding “different” is common—but the good news is that it can be managed and overcome with the right mindset and practical techniques.

Why We Fear Public Speaking in English

There are several reasons why speaking English in front of others can feel scary:

1. Fear of Mistakes
Worrying about mispronunciation or grammar errors can make you hesitant to speak at all.

2. Lack of Confidence
Not being sure about your vocabulary or fluency can make public speaking stressful.

3. High Expectations
Many people compare themselves to native speakers and feel pressure to “sound perfect.”

Understanding the cause of your fear is the first step to addressing it.

Practical Steps to Build Confidence

Here are some strategies that can help you speak more confidently in English, whether in meetings, presentations, or social situations:

1. Start Small
Practice speaking English in low-pressure situations—like ordering a meal, speaking with friends, or reading out loud at home. Small wins help build confidence gradually.

2. Focus on Clarity, Not Perfection
Instead of worrying about sounding like a native speaker, aim to be clear and understandable. Your audience values clarity more than perfect pronunciation.

3. Use Pauses Effectively
Pausing after each idea gives you time to think and reduces nervousness. Practising Power, Pitch, Pace, Pause (4Ps) can make your speech more natural and easier to follow.

4. Record and Listen to Yourself
Recording your voice and listening back allows you to notice your strengths and areas for improvement. Apps like Get Rid of Your Accent or Fluent English Speech provide guided exercises for intonation, articulation, and fluency, making this process easier.

5. Practice Public Speaking Gradually
Start with a small audience, then gradually increase the number of listeners. Toastmasters, online language meetups, or even speaking to family members can help you practice in a supportive environment.

Mindset Matters
Remember, everyone makes mistakes, even native speakers. Mistakes are part of the learning process and do not define your ability to communicate effectively. Celebrate your uniqnes and your progress, no matter how small, and be patient with yourself.

Final Thought
Overcoming the fear of speaking English in public takes practice, patience, and perseverance. Start small, focus on clarity, and gradually challenge yourself. With consistent effort, you’ll progress and feel proud of your progress.

Useful Tip
Incorporate a few minutes of daily practice with guided exercises from apps like Get Rid of Your Accent or Fluent English Speech—you’ll be amazed at how quickly your confidence grows.

More on www.batcsglobal.com

231. Get Rid of Russian Accent

This app is designed especially for Russian speakers who want to reduce their accent and speak clear, confident English. Based on the bestselling series Get Rid of Your Accent, it combines proven elocution lessons with step-by-step practice. All speech organ positions are translated into Russian, making it easy for learners to master English sounds and correct pronunciation quickly.

Why It Works

Trusted by actors, diplomats, teachers, and business professionals, this accent app helps you:

  1. Understand how each English sound is formed with Russian explanations

  2. Practise pronunciation, articulation and intonation

  3. Master all sounds of Received Pronunciation (RP) – also called Queen’s English, Oxford English, or BBC English

  4. Improve fluency for public speaking and everyday conversation

App Content

  • 48 lessons with words, phrases, short sentences, verses, and articulation drills, tongue twisters, rhythmic exercises, and passages

  • Audio recordings of native English speakers for accurate English pronunciation

Functionality

  1. Listen & Repeat– copy pronunciation, liaisons, and intonation

  2. Record & Compare – hear your voice and track your progress

With regular practice, you will:

• Neutralise your Russian accent within 1–3 months

• Speak English that is clear and easy to understand

• Gain confidence for teaching, studying, or working internationally

• Sound professional and fluent in English communication

Meet the Authors

Linda James (RAM, Dip. Ed., IPD, LRAM), Speech and Drama coach, trained at the Royal Academy of Music, with 20+ years of experience teaching RP and accent reduction in London drama schools, films, and TV.

Olga Smith (BA Linguistics, MBA), Linguist, public speaker, and co-author of the best-selling *Get Rid of Your Accent book series. Having overcome her own strong Russian accent, Olga brings practical expertise to learners worldwide.

Visit www.batcsglobal.com to book a professional speech analysis.

229. American Accent App

American Accent App uses a proven drama school speech training method to help you speak clear, confident English. Trusted by actors, lawyers, diplomats, and professionals worldwide, it will help you neutralise your accent and master General American English pronunciation.

Content

  • Start with clear diagrams and explanations of how each sound is formed

  • Practise with words, sentences, verses, and articulation drills


    Functionality

  • Listen & Repeat – Hear model pronunciation for every sound.

  • Record & Compare – Match your voice against native RP speakers.

  • CD Function

With this app, you will:

✅ Neutralise your accent within 1–3 months

✅ Make your English clear, confident, and easy to understand

✅ Improve communication and public speaking skills

✅ Boost confidence and professional image

✅ Enhance career opportunities worldwide

227. Business English Speech App

Whether you want to neutralise your accent, speak with authority, or master business English fluency, this is your shortcut to success in the global workplace. Based on the bestselling book Get Rid of Your Accent for Business by Linda James and Olga Smith, this app includes 43 lessons built on real business language from interviews with CEOs, CFOs, and managing directors of global companies.

 Why This App?

  • The most complete resource for Business English speech training

  • Written in the style of the Financial Times and The Economist

  • Covers finance, IT, law, HR, and marketing vocabulary

  • Used by professionals worldwide to advance their careers

  • Many of our clients have been promoted after improving their speech clarity and business communication with this app and lessons

 With this app, you will:
1. Neutralise your accent in as little as 1–3 months
2. Make your Business English clear and easy to understand
3. Improve presentation, negotiation, and public speaking skills
4. Speak with confidence and authority in professional settings
5. Expand your business vocabulary with up-to-date lingo
6. Master Received Pronunciation (RP) – the clear, neutral accent of educated English speakers

 App Content  

  • 43 structured lessons with audio guidance

  • Clear explanations of tongue, lip, and jaw placement for each English sound

  • Practice with words, phrases, sentences, idioms, tongue twisters, and business passages and interviews

  • Lessons on contractions, silent letters, and French expressions used in business

App Functionality

✔ Listen to professional model recordings

✔ Record your own voice and play it back

✔ Compare your speech with the model for instant feedback

✔ Train anytime, anywhere at your own pace

Meet the Authors

Linda James (RAM, Dip. Ed., IPD, LRAM), Speech and Drama coach, trained at the Royal Academy of Music, with 20+ years of experience teaching RP and accent reduction in London drama schools, films, and TV.

Olga Smith (BA Linguistics, MBA), Linguist, public speaker, and co-author of the best-selling *Get Rid of Your Accent book series. Having overcome her own strong Russian accent, Olga brings practical expertise to learners worldwide.

Visit www.batcsglobal.com to book a professional speech analysis.

226. 4Ps: Power, Pitch, Pace, Pause App

Do you struggle with a monotonous voice? Do you want to sound dynamic, engaging, and professional when you speak?

The 4Ps: Power, Pitch, Pace, Pause app is the ultimate voice training and public speaking tool, designed to help you transform your communication skills, sound more persuasive, and captivate your audience.

Whether you are giving a presentation, reading reports in meetings, debating, storytelling, or broadcasting, the way you deliver your words is as important as the words themselves. This app will teach you how to add energy, clarity, and variety to your speech so you never sound dull or flat again.

App Content

Part 1 (Lessons 1–6): Master the 4Ps of Public Speaking

  1. Power – Train your voice for strength, projection, and clarity

  2. Pitch – Learn to vary your intonation to add emotion and hold attention

  3. Pace– Control your speed for maximum clarity and persuasion

  4. Pause – Use silence correctly and effectively to add drama and emphasis.

  5. These skills are essential for **formal presentations, board meetings, speeches, debates, and storytelling**.

Part 2 (Lessons 7–17): Classic Elocution Training

  1. Muscular and rhythmic exercises to strengthen your voice.

  2. Practice English sounds, onomatopoeia, and tricky place names.

  3. Extracts from famous English poems and prose to develop rhythm and expression.

  4. Techniques to make your speech crisp, clear, and engaging.

App Functionality

✔ Listen to professional model recordings

✔ Record your own voice and play it back

✔ Compare your speech with the model for instant feedback

✔ Train anytime, anywhere at your own pace

This App Will Help You:

1. Make your voice loud, clear, and confident.

2. Use pauses for dramatic effect and impact.

3. Modulate your voice by changing pitch, pace, and power.

4. Neutralise your accent and improve clarity.

5. Sound more professional, persuasive, and engaging.

With 4Ps: Power, Pitch, Pace, Pause, you’ll stop sounding monotonous and start sounding like a confident, dynamic speaker who commands attention.

Meet the Authors

Linda James (RAM, Dip. Ed., IPD, LRAM), Speech and Drama coach, trained at the Royal Academy of Music, with 20+ years of experience teaching RP and accent reduction in London drama schools, films, and TV.

Olga Smith (BA Linguistics, MBA), Linguist, public speaker, and co-author of the best-selling *Get Rid of Your Accent book series. Having overcome her own strong Russian accent, Olga brings practical expertise to learners worldwide.

Visit www.batcsglobal.com to book a professional speech analysis.

225. Fluent English Speech App

The follow-up to the bestselling Get Rid of Your Accent UK1 app. Designed for learners who want to speak English fluently, clearly, and confidently—just like a native speaker.

App Contents
Part 1: Master difficult speech patterns — word endings, consonant clusters, schwa, strong & weak forms.
Part 2: Connected speech — learn to speak in natural phrases instead of separate words.
Part 3: Improve intonation, sentence stress & rhythm — make your speech smooth, clear, and engaging.

Functionality
1. Native model audio tracks
2. Listen & repeat training
3. Record your voice
4. Compare pronunciation instantly

With this app, you will:

  • Develop English fluency and natural flow

  • Improve pronunciation, intonation & rhythm

  • Learn idioms & colloquial expressions to sound authentic

  • Reduce your foreign accent and speak with confidence

  • Boost career opportunities and personal impact through clear communication

    Meet the Authors

    Linda James (RAM, Dip. Ed., IPD, LRAM), Speech and Drama coach, trained at the Royal Academy of Music, with 20+ years of experience teaching RP and accent reduction in London drama schools, films, and TV.

    Olga Smith (BA Linguistics, MBA), Linguist, public speaker, and co-author of the best-selling *Get Rid of Your Accent book series. Having overcome her own strong Russian accent, Olga brings practical expertise to learners worldwide.

    Visit www.batcsglobal.com to book a professional speech analysis.

219. How to Reduce Your Accent in 3 Months or Less

Why Accent Reduction Can Be a Game-Changer

If you speak English as a second language, you might have noticed that sometimes people ask you to repeat yourself — not because your ideas aren’t good, but because your words aren’t clear. In professional settings, this can be frustrating and even limit your opportunities.

The good news? You don’t need years of training to make a noticeable difference. With the right tools and consistent practice, you can reduce your accent and speak English clearly in as little as three months.

Step 1: Understand How Accent Reduction Works

Accent reduction isn’t about erasing your identity — it’s about making your speech easier to understand. This means:

·        Correct pronunciation of English sounds

·        Clear word stress and intonation

·        Proper pace, pauses, and projection

Step 2: Use a Structured Accent Training Program

Random YouTube videos can help, but a structured accent reduction app like Get Rid of Your Accent gives you:

·        Step-by-step lessons for all English sounds

·        Audio models from native speakers

·        Record & compare tools to track progress

Step 3: Practice Daily for 15–20 Minutes

Just like going to the gym, you’ll see results if you train regularly. Focus on:

1. Repeating words, sentences and verses after the model

2. Recording yourself and spotting mistakes

3. Practising fluency in social phrases

Step 4: Apply Your New Skills in Real Conversations

Start using your improved pronunciation in meetings, networking events, or even casual chats with friends. The more you speak, the faster you’ll internalise your new habits.

 The Bottom Line

A heavy accent doesn’t have to hold you back. With consistent practice and the right guidance, you can sound clearer, more confident, and more professional — in just three months.

Start your transformation today with the Get Rid of Your Accent app — your personal accent reduction coach, right in your pocket.

218. The Role of Voice and Accent in Job Interviews

When it comes to landing your dream job, most people focus on polishing their résumé, practising common interview questions, and researching the company. But there’s another factor that plays a huge role in how you’re perceived — your voice and accent.

In a job interview, your words matter — but how you say them can matter even more.

 Why Your Voice Matters

Your voice is more than just a tool for communication — it’s part of your personal brand. The tone, pace, and clarity of your speech can instantly influence whether you come across as confident, competent, and trustworthy.

Here’s what interviewers often pick up on: 

1. Clarity – Clear speech signals professionalism and attention to detail.

2. Confidence – A steady, well-projected voice makes you sound self-assured.

3. Energy – A lively tone helps you sound engaged and interested in the role.

A nervous, rushed, or monotone delivery can unintentionally send the wrong message — even if your answers are perfect.

 Accent and First Impressions

In today’s global job market, accents are normal — but they can still affect comprehension. If an interviewer struggles to understand you, they might (consciously or unconsciously) question your ability to communicate effectively with clients, colleagues, or stakeholders.

This doesn’t mean you need to erase your accent entirely. But reducing a heavy accent and improving pronunciation can make your speech easier to follow, helping you connect with your interviewer and keep their focus on your skills and ideas — not on deciphering your words.

Key Skills to Improve Before Your Interview

If you want to make a strong vocal impression, focus on these areas: 

1. Pronunciation – Aim for crisp, accurate sounds, especially for common industry terms.

2. Pace – Slow enough to be clear, but not so slow that you lose momentum.

3. Pausing – Use pauses to emphasize key points and give the interviewer time to process.

4. Intonation – Add variety to your pitch to sound natural and engaging.

5. Volume & Projection – Speak loudly enough to be heard without sounding aggressive.

How to Train Your Voice for Interview Success 

Improving your voice and accent doesn’t have to take years — with targeted practice, you can make noticeable changes in just weeks.

Get Rid of Your Accent for Business app provides: 

Audio models of clear, neutral English speech.

Step-by-step lessons to improve pronunciation and intonation.

Record & compare tools to track your progress.

Practice materials based on real-world speaking situations, including interviews.

By training your ear, practising key sounds, and mastering vocal techniques, you can walk into your interview sounding confident, professional, and easy to understand.

Your qualifications get you in the door, but your communication skills can seal the deal. A clear, confident voice helps interviewers focus on you — your ideas, your expertise, and your potential. 

Ready to sound your best in your next interview?

Start training today with the Get Rid of Your Accent for Business app — your personal voice coach, right in your pocket.

217. The Ingredients of Boring Speech

Have you ever sat through a talk where you just couldn’t keep your eyes open? I have — and usually, it’s not because the topic was boring. It’s how the speaker delivered it.

 As a member of a public speaking club, I’ve noticed that many people don’t realize how dull their speech sounds to others. They’re not trying to be boring — it just happens.

Here are 6 reasons why a speech might put people to sleep:

 1. Monotonous tone

Speaking in a flat, unchanging voice that makes listeners zone out.

 2. Speaking too fast

Rushing through your points so quickly that no one can keep up.

 3. Long, complicated sentences

By the time you finish, the audience has already forgotten what you said at the start.

 4. Lack of emphasis

Failing to stress the important words that give meaning and energy to your message.

 5. No pauses

Skipping breaks between ideas, so listeners don’t get a chance to absorb what you’re saying.

 6. Using jargon or heavy accent

Speaking in a way that’s hard to understand because of technical terms or pronunciation.

 The good news? These are all fixable.

 With the right practice and tools, you can transform your speaking style and engage your audience — often in just a few weeks. There’s even an app designed to be your personal voice coach, helping you with everything from pacing to pronunciation:

Ready to make your next speech interesting and memorable? It’s easier than you think!

216. Disadvantages of poor voice projection

Have you ever felt invisible? You said something, and there was no reaction. You felt that what you said was not interesting enough to pay attention to. Most likely, people did not hear what you said.

The reason is poor voice projection. The power of our voice depends on breathing and lung capacity. Actors do regular exercises to master voice projection.

When your voice has power:

  • You appear and feel confident

  • You make it easier for people to follow you

  • People will be more likely to be persuaded that what you are saying is important

To master voice projection, I recommend 5 minutes of daily exercises from the app Power, Pitch, Pace, Pause. These exercises are easy yet very effective. You will see the results in a week.

More tips on www.batcsglobal.com

209. 7 features of the British Accent

There are over two hundred accents and dialects in Britain: Southern (RP), Northern, Scottish, Cockney, etc. RP or Received Pronunciation is taught to foreigners because it is understood around the world and is called Standard English. RP is also a compulsory accent for actors to learn in British drama schools. RP is associated with high class and good education, and many learn RP to blend in with the upper classes.

I am an expert in RP, and in this article, I will share my knowledge that will help you learn to speak with RP, the most popular British accent and avoid main pronunciation mistakes. Below are the main characteristics and patterns of the British accent.
1. Pure English vowels
There are five long and seven short pure English vowels. Each vowel has a specific speech organ position. Lean on long vowels; do not shorten them. It's important to mention that the meaning of the word may change if you shorten a long vowel. For example, if you don't pronounce long [i:] in the word "sheet" people will hear another word, "shit". Spend extra time to make sure your vowels are precise.
Pay extra attention to the long [a:] sound as in “dance”. In some American and Northern English, this sound is substituted by [æ] as in “cat”. Read my article about the [a:] sound.
2. Crisp articulation
English consonants are crisp, which makes the British accent very clear and precise.I recommend doing articulation exercises regularly. Crisp articulation is important for those who speak on the phone and deliver public speeches. The best app to train articulation is Get Rid of your Accent
3. [t, d, l, n] sounds
In RP, [t, d, l, n] are pronounced with the tip of the tongue touching the alveolar ridge. It helps to train your tongue. If the tongue is much lower, that creates a harsh "dental" sound.
In the Cockney accent, [t] sounds are substituted by a glottal stop in the middle of the word, for example, “water, later”. That makes speech hard to understand for those who are not used to hearing Cockney. In American English, [t, d] sounds in the middle of the word are substituted by the fast [d] sound.
4. Word endings [t, d. s, z]
It is important to pronounce [t, d. s, z] sounds at the end of the word in the past tense of verbs and the 3rd person singular. For example, Spanish speakers find it hard to pronounce [t] and [d] sounds at the end of the word, and that might create an impact that they don't know basic grammar, but it could be just a pronunciation mistake.
5. Spelling and pronunciation are not identical
English inherited foreign words from Latin, French, Dutch, and German. They kept the original spelling but anglicised the pronunciation.
One sound can have several spelling variations. Below are a few examples:
- The [a:] sound as in “father” can be spelt with “er” in words “Derby, clerk, sergeant”
- The [f] sound is usually spelt with “f” in words “ fake, fix, frame”, but it can also be spelt with “gh” in words “laugh, tough” or with “ph” in words “phone, philosophy”
- The [ʌ] sound as in “duck” can be spelt with "o" in words “oven, front, company”, or with “u” in words “bus, lunch, pub” and with “ou” in words “ country, double, trouble”.
6. Silent letters
Many letters are silent in English. For example:
- silent [w] in words “write, who, whimsical, wholesale”
- silent [l] in words “walk, talk, chalk”
-silent [h] in words “why, when, where”
7. The usage of the schwa [ə] as in “the” for speech fluency
The schwa is used to make the speech more fluent because many unstressed syllables and even unimportant words are pronounced with the schwa. For example, in the phrases “fish and chips, ”a cup of tea”, the schwa is highlighted.
It is used in contracting unimportant words for the meaning of the sentence or phrases.

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208. Earn Respect

The ability to own the respect of others is connected to our survival instinct. By and large, people respect us if they can rely on us, trust us, and see that we are useful to them.

I like observing people’s behaviour and reactions. I want to share with you my observations on the topic of respect.

People respect us unconsciously if we possess the following qualities:

1. Straight back and good posture - a sign of physical and spiritual strength
2. Confident eye contact and open gestures. These non-verbal clues signify openness and honesty. People who lie and lack confidence often cannot look straight in the eyes
3. Decent clothes and shoes, groomed appearance. This is the sign of high self-esteem
4. Good, clear speech. It is essential for easy communication. We maintain a friendly intonation that shows a positive attitude
5. Ability to keep a pause and talk to the point. This adds gravitas and weight to our words
6. Measured pace and relaxed way of doing things. When we are relaxed, others feel relaxed too
7. When we are grateful for what is offered to us and respect other people's space and time rather than beg, ask or push for more
8. Ability to listen to others.
9. Honour commitments
10. Respect the values of the society in which we operate
11. Respect people’s privacy

My findings revealed that people do not respect those who (despite their achievements):

1. Talk too much and do very little
2. Neither try to understand nor respect the values of the society in which they operate
3. Have a scruffy and ungroomed look that causes an emotion of disgust
4. Rush themselves and others, thus creating unnecessary stress that increases cortisol levels and damages health
5. Constantly ask for favours, try to take advantage of other people's time, space and resources
6. Rushed, unclear, badly articulated speech; intonation that transmits a toxic negative attitude
7. Make silly jokes
8. Waste their own and other people’s time
9. Do not keep their promise and overpromise
10. Have bad posture and a very hunched back
11. TMI - Give too much information about themselves and others, particularly private and sensitive information. Invade their privacy with inappropriate questions

We can conclude that to be respected, we do not have to earn millions, have a PhD or win a gold medal in the Olympics. To earn respect, we should think of the ways we can be useful and master the necessary attributes and skills that facilitate it. We should also exercise a degree of self-control. Whether we start a new job or join a new social group, often our survival in this group depends on whether we can earn their respect.

Let me bring an example from my life. When I had a strong foreign accent, people looked down on me, and my native intonation sounded a bit aggressive in English culture. These facts hindered my success. When I mastered my speech and intonation, I began to feel respected and even admired.
You can master your speech with the apps:
Elocution Lessons, Get Rid of your Accent, American Accent App, Fluent English Speech, Fluent American Speech, Business English Speech, and 4Ps, Power, Pitch, Pace, Pause.

More on www.batcsglobal.com

205. Nasal sounds /m/, /n/, and /ŋ/

Nasal consonants /m/, /n/, and /ŋ/are pronounced through the nose, however, there are differences in speech organ positions for each sound. Once you sort out the correct positioning, there is no way you can’t pronounce these sounds.

The /m/ sound as in “money” is formed by complete closure in the mouth by speech organs. The soft palate is lowered so that the air is free to pass out through the nose. The lips come together so that the breath cannot be released through the mouth. It escapes through the nose where the sound is produced.

Speech organs position for the /n/sound as in “nun”
The tip of the tongue is on the teeth ridge so that the breath cannot be released through the mouth. It escapes through the nose where the sound is produced.

Speech organs position for the /ŋ/sound as in “ring”
The tip of the tongue is behind the bottom teeth, and the back of the tongue rises to contact the soft palate, so the breath cannot be released through the mouth. It escapes through the nose where the sound is produced.

In our experience, Spanish people often substitute the /m/ sound for the /n/ sound and visa versa.
Chinese students struggle with all three sounds, particularly at the end of the word.
The /ŋ/ does not exist in Russian, for example, and they say /dʊɪng/ instead of /dʊɪŋ/.

The /ŋ/ seems the most difficult for most people to pronounce, even for native English speakers. People with a heavy New York accent pronounce it as /n/, they say /dʊin/ instead of /dʊiŋ/ and so on. Because the /ŋ/ sound is spelled as “ng” some Brits add /k/ and /g/sounds, and instead of /dʊiŋ/ they say /dʊink/ or /dʊing/.

Another spelling variation for the /ŋ/ sound is “n” before “k” as in the words:

Spelling - Phonetic
bank -/bæŋk/
honk - /hɒŋk/
wink - /wɪŋk/
As you can see in this case /k/ is pronounced.

You can master these and all sounds of English with the apps ‎Elocution Lessons, Get Rid of your Accent UK1, ‎Business English Speech.

More on www.batcsglobal.com

204. How to create a promo video

Essential criteria

  1. The length of a promo video is 30-90 seconds. It is short and sweet.

  2. Its purpose is to showcase your product or service in a way that attracts and motivates your target audience to buy it.

  3. Conduct market research and identify your target audience's demographics, motivations and pain points

  4. Make sure your visual elements and graphics reflect your company's values and please your target audience

Content creation

  1. Define your core messages.
    For example:
    - what is my product/service
    - where you can buy and use it
    - what is the competitive advantage or unique benefit of your product/service for yout customers

  2. Identify call for action (CFA)

  3. Use story telling technique

  4. Use short words/verbs

  5. Avoid convoluted language, complex terminology and jargon

  6. Ensure your content sounds natural and conversational

Promo video delivery

  1. Record your video several times and ensure good speech articulation and compelling intonation. You can master these skills with the apps ‎Elocution Lessons, Get Rid of your Accent UK1, ‎Business English Speech and ‎Fluent English Speech

  2. Use pauses and modulate your voice. Download the app and Power, Pitch, Pace, Pause to practise these powerful techniques.

More on www.batcsglobal.com

200. How do you get started mastering your speech?

How do you get started mastering your speech?

If you are confronted by enemies such as laziness and procrastination, there are tools that you can use to overcome them:
1. 5 seconds rule. Do not allow your brain a chance to be lazy. As soon as you want to do something, your brain will try to find reasons why it would be better to do nothing, so you have just five seconds to start with what you want to do, count 1, 2, 3, 4, 5 and get started.

2. The power of small steps.Do small actions regularly. Small actions are not frightening for our brain and we choose to do something simple. Our brain likes to do not what is important but what is simple. Break an important task into baby steps and do them regularly. Speech is a very technical subject. To master your speech, effectively break it into simple steps and exercise regularly. My favourite app based on RP is ‎Elocution Lessons because it is very easy to use.

3. Develop a habit of achieving small goals: set up a goal, do small steps, get results, reward yourself, acknowledge your risen self-esteem, set up a higher goal and repeat the same cycle. When can we be sure that a desired action is our habit? There is a common opinion that it takes 21 days for a habit to set in. I disagree. Some habits take longer. The habit is set for sure when doing something is more comfortable than not doing it. Many people have developed some bad speech habits: they mumble, do not articulate, use too many parasite words, rush their speech, etc.

4. What do all great people have in common? They have great goals. Imagine the benefits of having good speech and how it can help you achieve other important goals.

5. Surround yourself with people who have good speech and motivate you. It can be a public speaking club and other societies.

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199. How to maintain good pronunciation and articulation

After taking our courses and classes students recognise that their speech became better but they fear that after some time bad speech habits might creep in. They are not wrong. I have been travelling to Italy for the last five years and have been learning Italian. I have noticed my foreign accent returned when I speak English although once my English speech was close to perfect.

I have started working on my speech with our apps and in this blog post, I will share my tips about eliminating a strong foreign accent and maintaining clear English speech.

  1. Working on speech and maintaining good speech is similar to working in the gym in order to develop muscles and stay fit. The muscles of our lips, tongue and jaw should be regularly trained. This means training regularly for 2-45 minutes every day every other day.
    I recommend that you always start with a warm-up: muscular and articulation exercises. You will find them in all our books and apps. Do them for 2-3 minutes at the beginning of your training session.

  2. After that work on the English sounds that make your speech difficult to understand. In our experience, almost all students need to work on pure English long vowels. Work on the same vowel for 3-4 days.

  3. Prepare what you will say in advance and record your speech. Listen to your recording noting areas for improvement; record it again several timers if necessary until you are happy with the result.

  4. Read a short text out loud and record yourself several times

  5. When working with the apps copy not only the sounds but also intonation patterns and sentence stress

  6. Slow down your speech and avoid saying too much with bad pronunciation. Remember that how you say it is often more important than what you say.

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198. Accent and voice

The main issues that our clients have are:

  1. A strong regional or foreign accent

  2. Weak voice

  3. Rushed speech

To neutralise a regional or foreign accent we recommend doing an individual speech analysis and work on Received Pronunciation - a neutral British accent. After the speech analysis, we can tell how many lessons a student might need to neutralise their accent. Accent work involves working on pure English vowels and diphthongs as well as consonants to make articulation sharp and crisp. We have three apps that help with that:
‎Get Rid of your Accent UK1, ‎‎Business English Speech, Elocution Lessons.

Accent reduction tips

  1. Identify English sounds that are difficult to pronounce for you and your nationality. For example /w/ sound does not exist in French and French substitute it with /v/ sound.

  2. Learn the placement of the tongue lips and jaw for sounds you need to practice

  3. Use the mirror to control the correct place your tongue and jaw for a particular sound

  4. Listen to the model pronunciation, copy it, then record yourself and compare your speech with the model. Do three repetitions of one exercise

    The main features of a weak voice are bad articulation, lack of voice power and high voice pitch. Students can master their voice with the app Power, Pitch, Pace, Pause. To enhance voice power we recommend breathing exercises.

    This app also helps with rushed speech.
    There can be a number of reasons to speak fast. I will focus on the two obvious:

    1. Feeling nervous. To overcome nervousness, we recommend that you take a couple of nice deep breaths to release the tension.

    2. Fast brain 

    A fast brain is something people are born with, you cannot change it.

    One may ask: can I learn to slow down and overcome my fast brain that forces me to speak fast?

    There is a simple yet very effective exercise that can help you to slow down:

    1. When you speak, try to separate each idea of thought by using pauses. Count 1, 2, 3 in your head after each idea and allow yourself to breathe and relax. Don't link all ideas; don't deliver them all in one breath.

    2. In a conversation with another person, make a pause after each question, do not jump on the answer straight away.

    3. Read out loud using the punctuation. In your head, count 1,2,3 in place of a full stop, and count 1 in place of a comma. Make even longer pauses between paragraphs.

For best results, we recommend one online or in-person lesson a week and working individually with the apps for 10-15 minutes a day.

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197. How long does it take to speak like native English?

It depends on five factors:
1. Your age
The earlier you start speaking English the easier it will be for you to talk like a native English speaker. When you start speaking in your native language your tongue, lips and jaw muscles are trained for your native language and the older you are the more difficult it would be to retrain them for English.

2. Your environment
Even if you live in an English-speaking country but your family and friends, peers and teachers speak with foreign accents you will unconsciously copy their accents. If you listen to music, watch films and news in your native language and not in English that too will contribute to you having a foreign accent. If you want to speak like a native English avoid speaking in your native language.

3. Hearing abilities
If you have good hearing abilities your chances of speaking like a native are higher than for those with poor hearing abilities

4. Time and effort you are prepared to invest in mastering English
To learn to speak like a native train daily for 10–30, rather than once a week for two hours. Regularity and consistency are the key.

5. Method of learning English and teachers
Choose an effective method with professional apps and a qualified speech tutor.
We had many students with strong foreign accents who told us they had a degree in English. In EFL colleges pronunciation is often neglected and qualified speech/accent tutors are very rare. The difference between an English teacher (TEFL) and a speech or elocution tutor is vast. EFL teachers focus on grammar, use of English etc, whilst speech tutors know how sounds are formed in the mouth and by listening to students they know exactly if their tongue position is too low are the law position is too closed, for example.

In conclusion, I want to mention that there are many accents and dialects in Britain: Northern, Scottish, Cockney, RP and many others. RP or Received Pronunciation is taught to foreigners because it is understood around the world and is called Standard English. RP is also a compulsory accent to learn for actors in British drama schools. American accents vary too: Southern, New York, Boston, etc.. You can learn to speak with a General American accent which is an accent of educated American people who have mastered their speech such as news presenters, diplomats and presidents. It involves working on your articulation, pronunciation and intonation.

You can master to speak like a native with professional apps based on RP:
‎Elocution Lessons, Get Rid of your Accent UK1, ‎and ‎Fluent English Speech (British English) or ‎ American Accent App and ‎Fluent American Speech (based on General American accent), and Power, Pitch, Pace, Pause.
There are also two accompanying video courses: Get Rid of your Accent Part 1 and Get rid of your Accent Part 2.

The apps are available on the AppStore and Google Play. The functionality is ideal: read, listen, record and compare your speech with the model (actors with perfect pronunciation were used to create soundtracks for these apps). The apps have spelling variations for all English sounds and mouth diagrams to help you make the correct speech organ positions in words, phrases and poetry.
When starting your practice with these apps, go to “How to use this app” and click on: the difficult sounds typical for your nationality, then click on your nationality to work effectively with a more focused approach.

The apps contain:

1.       A CD function, recording and comparing functions

2.       Spelling variations for all sounds

3.       Fluency and difficult speech patterns exercises

4.       Intonation and sentence stress exercises

5.       Pronunciation and articulation exercises

6.       Words, sentences, verses and tongue twisters to make your speech clear

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